One of the most important parts of of having a web site is getting visitors to your site. WIthout traffic your site is essentially worthless.So what’s the ideal way to get visitors to your website? There are pretty much a couple different types of web traffic. Free and paid. So what does that mean? You can either purchase ads to get people to your site or you can get free traffic to your site.
In going the paid route to get people to your web site,you can use programs like Yahoo Search and models known as Pay Per click. So,what happens here is that you tell Microsoft,for example, how much you are willing to pay for each visitor. And depending on the amount of competition you might end up payng a lot or a little per visitor. From a nickel per click to dollars per click.So obviously it can get real pricey. Still people do it beacuse it’s fast, reliable and predictable traffic. It works.
Another example of a technique is the pay per impression. With this you pay per volume,you buy a certain number of impressions typically measured in Cost per Thousands (CPM). And there are a variety of banner ad networks which you can join and upload your ad and hopefully get a lot of traffic for the determined number of impressions. In this particular technqiue you might get a ton of clicks or none at all.
The important thing about buying traffic is that you really need to test the results and keep a close watch on,otherwise you might just be wasting your whole budget.
Now, another option when it comes to getting people to visit is getting free traffic. Free web traffic can come from the search engines which requires SEO know-how. Visitors can also come from other websites. Using linking strategies is a helpful way of getting visitors. More ways to get free traffic would include things like writing articles and submitting them to specific article directories. Also, leaving meaningful comments on social sites like forums and blogs with a link to your site can also help you get additional free traffic.
So there are many different ways to drive traffic o your site. And you should try them all to see which one works best for you.
